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To the beef community, sustainability means balancing environmental responsibility, social diligence and economic opportunity while meeting the growing global demand for beef.
Improving the sustainability of beef is of the utmost importance to the cattlemen and women who are working to ensure the longevity of the industry and are committed to continually improve how beef is responsibly raised. The strides made by one generation will continue to be carried out and improved upon by the next because we recognize that sustainability is a journey, not a destination.
Want to learn more about beef's role in the environment or as a nutritional powerhouse? We invite you to learn the Facts About Beef and see our commitment to animal care and safety.
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