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The Beef Checkoff, along with the American Farm Bureau Federation has developed a free online learning platform, called "My American Farm." It features more than 20 agriculturally-themed games and more than 120 free educator resources such as lesson plans, activity sheets and comics.

Activities specifically related to beef include "Grocery Grab" and "The Steaks Are High." These games teach third-, fourth- and fifth grade students math and science concepts, as the students learn about the beef production chain and beef in a healthy diet.